“With the evolution of open ecosystems, apps that would have previously competed, now integrate and work together. This comes as a result of the expectation that data will flow in and out of their apps, fostering collaboration and communication. Gone are the days where software was kept on servers, inside operations on lockdown from your potential competitors. Today, refusing to collaborate in marketplaces fuelled by open APIs holds the potential to withhold a world of opportunity.”
The businesses that will thrive in today (and tomorrow’s) world are the ones that embrace these open ecosystems.